Empowering Small Businesses

Project Goals

The goal was to design an intuitive platform that would allow lenders to:

• Access real-time, accurate data on merchant stock purchasing patterns.

• Confidently extend financing by ensuring funds are used for intended purposes within the supply chain.

• Empower financial service providers to reach more small businesses with relevant, sustainable financing options.

Challenges

• Data Accessibility: Financial institutions needed a seamless way to access merchant purchasing patterns and transactional data to assess creditworthiness accurately.

• Risk Management: Ensuring that the funds provided were used as intended was essential to reduce risks associated with misallocated financing.

• User Education: Introducing financial institutions to this innovative data-driven financing method required intuitive design to support an effective learning curve.

Role & Responsibilities

Process

As part of the design team, my responsibilities included:

• Conducting user research with financial service providers to understand their pain points in small business financing.

• Designing the UI/UX for Gravity’s data sharing and analysis features.

• Collaborating closely with developers to ensure data accuracy and security were maintained throughout the user experience.

Research: Through interviews with financial institutions, I identified the need for quick access to purchasing data and safeguards against fund misuse.

Ideation: I created user flows that centered on data accessibility and transparency, focusing on how users could view and interpret data trends easily.

Prototyping: I developed prototypes that highlighted Gravity’s peer-to-peer data sharing capabilities, integrating streamlined data visualization for assessing merchant habits.

User Testing: After initial testing, I refined features such as the data dashboard, which presents actionable insights, and enhanced the usability of fund tracking tools.